Design is quality

The quality of a brush can be revealed by its design.

The Shapes and geometries of our products are developed by Chindo Chongqing(China) Design Office and Italian Design Team.

Our chief design officer

In the lab the Italian designer Paolo Martignoni, Chief Design Officer at MCI Brand Appeal, has been working for years in the international make-up business.

On the basis of Forecast Trends that stay ahead of market trends about shapes and colors, “our” Paolo goes deep into all the infos and creates a new personal style signed by CHINDO that is the guarantee for the high-quality of our products.

Online and offline communication

MCI Brand Appeal is specialized in product design but also in all the aspects related to CHINDO communication, starting from the strategy and the offline and online tools development and arriving at the Exhibit Design and events media coverage.

Chongqing Design Office

Focusing on the visual design of the product, keep pursuing innovation and creative ideas in the competitive way, we dedicate to provide the product with the best visual design along with more aesthetic and inspiring ideas, which serves the best performance on the international stage.

A bridge between Asia and Europe

MCI Brand Appeal is also the landmark for Chinese companies that wants to do business in Europe or, on the contrary, for Western companies that want to launch their products in the Asian market.